Nollywood (...) produces movies on its own terms, telling stories that appeal to and reflect the lives of its public: it is a rare instance of self-representation on such a scale in Africa. The continent has a rich tradition of story-telling that has been expressed abundantly through oral and written fiction, but has never been conveyed through the popular media before. Stars are local actors; plots confront the public with familiar situations of romance, comedy, witchcraft, bribery, prostitution. The narrative is overdramatic, deprived of happy endings, tragic. The aesthetic is loud, violent, excessive; nothing is said, everything is shouted.
In his travels through West Africa, Hugo became increasingly intrigued by this hyperactive industry, in constant production. He compiled a list of the iconic images and scenes that had attracted his attention, and imagined photographing in these settings. Initial attempts to photograph on actual film sets however failed, in Hugo's mind, to capture the intensity of the situations. He decided to take his interpretation of these staged realities into another realm by assembling a team of actors and assistants. He asked them to recreate the stereotypical myths and symbols that characterise Nollywood productions, reproducing the dynamic of movie sets.
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